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Speed is the essence of everything in this face paced world. This is also true for the websites used by all the online marketers who sell their products and services. There is no doubt that website speed is mandatory if the online marketers want to grow their online businesses. This article will give you an idea on how to lower your loading times in wordpress and thereby to generate more leads to increase the sales and profit.

According to the experts at entrepreneur.com, the aspect of slower speed of websites seems to be the most worrying factor for the webmasters and online marketers. The real reason to find methods to make a website faster and well performing is that slow website can’t increase traffic and sale. Undoubtedly, slower websites break the conversion rate. Therefore, every webmaster looks conscious about its website speed. Users can have different solutions and ways to increase a particular website’s performance. Here are few tips which can increase any website’s performance.

Eliminate Unnecessary Plugins
Plugins and add-ons assist webmasters in many ways. However, the excess usage of plugins can kill website speed drastically. In the case of Word press websites, webmasters and website developers use different plugins because they help in sorting out several aspects of the website. Every webmaster should remove all unnecessary and not-in-use plugins in order to reduce website speed.

Go In For A Quality Server
To run the website on the web world server is considered to be very important. Hence a reliable and fast server is necessary to increase website speed. If one needs to increase website’s speed, you should reduce server response time, which should be less than 200 milliseconds. Hence one has to choose the right server to meet this requirement to maintain consistent website speed.

Use Optimum Redirects
More often developers and marketers have to use redirect option on their websites, but while using this option, the developer should know the fact that too many redirects can kill website speed. Hence one has to thinks twice before using these redirects as it can create big hurdles in lowering the website performance. One should not use more than two or three redirects in order to maintain a good website speed.

Use Less Javascript
In general, developers never try to use JavaScript, but if they have to, they try to use it less. There are lots of methods to reduce the usage of JavaScript like Closure Compiler, JSMin or the YUI Compressor. Placement of files also plays a vital role in website performance. Professional developers also put CSS files at the top and JavaScript files at the bottom.

Use Lightweight Images
Images are certainly necessary for websites, but it is not needed to go in for the usage of high weight images, which reduces speed. Hence it is suggested to use light weighted images.

By following these above-stated rules, you are sure to increase your website speed as fast performing websites can always bring more options for you to grow your online business.


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